print + brand film
Target: People who bleed. Aged 13-50. Femme, Masc, Trans, Cis. All at different stages of life, with one thing in common: their period.
Insight: Our culture dances around the concept of periods and charges a fortune for “women’s products.” Over half the population bleeds for 12 weeks every year. For some it sucks, for some it’s fine, for others it’s debilitating or triggering of gender dysphoria.
Key Message: Menstruation is a fact of life for cis white women, but also a lot of other people. It should be as easy and comfortable as possible.
Partner: Rachel Fisher