Print, social, + brand film
Target: All genders, Aged 25-35. $40-100K annually, professionals. Aren’t food snobs, like to eat good stuff. Approach life in a real way. Don’t have patience for BS.
Insight: Traditional representations of love in the media are often picture perfect, white, straight, and fake-y. But love is one of the most relatable experience in that we all know how imperfect it is. The #BecauseItsReal hashtag allows people to share their real moments of love, however it looks for them.
Key Message: Sargento Cheese is Real.
Partner: Natalia Gallego