Target: People aged 18-28, all genders, students or early on in their career. They like the idea of sustainability but haven’t entirely applied it to their own lifestyle. Loved lunchtime as a kid, but they find it to be a pain as a “grown-up”. Prone to nostalgia.
Insight: Lunch is a forgotten art, and is often skipped. Taking the time to set yourself up with a good lunch can turn around a day.
Key Message: For lunch so comforting it feels like it was packed by mom.